Spirituality, and science that relates to it, is the theme I want to focus on in my blog. However, since I am a writer who researches and writes for various venues, I often come across some interesting subjects which I will occassionally share, which I think my readers will enjoy. This is one of those subjects.
Google has recently released their much anticipated Caffeine search engine and they claim that it will provide the online world 50% fresher and faster search results. A quote from their official blog site heralds, "Caffeine provides 50% fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog, or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before."
The Benficiaries of Google's Warm Favor
The favor of Google's spotlight looks to fall on regularly updated blogs, social bookmarking sites, news sites and active forums. In order to tap into the high energy of Google Caffeine, take note of the site boosters which this revolutionary product offers to those gleaning substance from the World Wide Web.
Regularly Updated Blogs - The helmsmen of Google have always appreciated fresh content and frequent updates which bloggers regularly contribute, but Google Caffeine now gives these masters of the written word special favor by elevating ratings as soon as fresh content is published. Through Caffeine, this content is indexed in seconds to several minutes and remains in Google's database for longer periods, especially if they're connected to social media sites.
So, what does this mean for bloggers? They can earn more from their blog posts if they can produce more comments regarding their posts. This shows a rise in popularity with the content and, as comments are frequently added and answered, new content is being generated. This causes ratings to rise, as well as to remain for longer periods in the search engine database for that particular niche. The more social bookmarking sites are utilized, the greater the chance to grow in popularity, receive interactive comments and obtain higher favor through continuous spider visits that push the ratings higher.
Social Bookmarking Websites and Portals - Social bookmarking sites have soared in popularity over the past several years. Sites such as Facebook, Twitter, Reddit and Digg are adored by Google for their real-time user interface and interactive features. People in mass are drawn to them, eager to interact with an ever increasing global social market.
These sites should explode in popularity through the help of Google Caffeine because they are loaded with fresh content and news at a regular and fast pace. Thus, the importance of boggers and site owners linking up to these power houses which cater to millions of active users looking to interact through such online medias.
Forums - Forums are increasingly growing in popularity behind blogs and social sites because they give a voice to people who have a genuine interest in active discussions along specific topics. Forums are flexible in that one can jump into an active discussion, or can open a new, relevant thread, both of which can provide valuable links to a waiting website.
Since forums fall into Google's love of fresh, new content through constantly updated comments and discussions, look for Caffeine to actively index these sites as well. This power shift will cause many forum owners to adjust policies and rules in order to provide the highest quality possible under the scrutinizing eyes of Caffeine's crawlers. Of course, this will pay big dividends to the forum owners, as well as to those who link to active forums and draw attention to their sites, which will boost popularity and ratings in return.
Some Major Changes
Sites which are considered to be static will now need to update regularly to be noticed by Google. If your site doesn't require constant updating then a solution would be to embed an active blog, forum, or news site into your homepage. Caffeine's spiders will pickup on the constant updates from that linked site and will consider your site as active. Adding widgets and social bookmarking buttons will also help as long as visitors utilize them to show activity.
Page loading speed is another big change. Flash sites have become very popular, but with the mass move of mobile phone to internet access, quick loading times are highly favored by Google now. Site owners and designers will need to work out quick page load process solutions through server compression and adjusting CSS files and jave scripts.
Backlinks to social bookmarking sites, news sites, forums and niche industry blogs will also help to draw that coveted Google attention. Such backlinks will assist in securing better search results due to the link's fresh and frequent content additions. This strategy will help SEO and marketing companies and sites, but page relevance, quality and visitor popularity will still play the dominating role in achieving higher rankings.
On-site optimization and meta-tag usage will also play a major role in elevating ranking, as site owners and operators will no longer be able to take an idle attitude toward their sites. Fresh material will need to be provided on a regular basis. Keywords and phrases are also taking a backseat to the new search criteria. Although still important, Google is now more interested in fresh, well written content added consistantly. Those used to operating solely on high keyword usage will find that their sites will struggle with climbing through the rankings if they do not adjust to these new strategies.
The voice of the internet user has been heard and Google is paying attention!
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